Majority of enterprise projects spend more than 55% on quality to deliver solutions but fall short on customer expectations. All CEOs are bullish on their companies with digital strategies and CIOs/CTOs are mandated to assure business resilience while delivering high value. This presentation will show how companies are adopting product centricity to elevate customer experience/ outcomes, improve enterprise agility and the transformation involved in Quality engineering to accelerate innovation and enable digital transformation. The key takeaways include proven methods for quality modernization in a product centric model and best practices for customer success.